Membership Resources

Use these resources to see if your club is meeting members’ needs and reflecting the community:

• Rotary Club Health Check — Identify your club’s problem areas and make changes to help it stay relevant for members and the community.
• Is Your Club Healthy? — Take this Learning Center course to help your club improve its member experience, service and social events, public image, and club operations.
• Understanding Membership Reports: Getting Started — Learn how to use membership data to determine where to focus your membership efforts.
• Membership Assessment Tools — Analyze your member profile to identify prospective members and diversify your membership.
  • Representing Your Community’s Professions (classification assessment)
  • Diversifying Your Club (member diversity assessment)
  • Finding New Club Members (prospective member exercise)
  • Improving Your Member Retention (retention assessment and analysis)
  • Enhancing the Club Experience (member satisfaction survey)
  • Understanding Why Members Leave (exit survey)
• Building a Diverse Club — Take this Learning Center course to strengthen your membership and increase your club’s capacity to serve.

Use these resources to learn strategies that will keep members excited about Rotary:

• Best Practices for Engaging Members — Take this Learning Center course to develop strategies for engaging people at all stages of membership.
• Practicing Flexibility and Innovation — Take this Learning Center course to help you better serve the needs of members and prospective members.
• Find ideas, a FAQ, and other resources on rotary.org/flexibility.
• Enhancing the Club Experience — Tailor this member satisfaction survey to get opinions on your club’s future. Then act on the results and consider implementing your members’ ideas.
• Improving Your Member Retention — Learn when and why members leave your club and generate strategies to keep them engaged so they will stay.
• Connect for Good — Encourage members to get involved in their club, community, and the Rotary world for a more meaningful experience.
• Understanding Why Members Leave — Use this exit survey to address the reasons that members may be leaving your club.

Use the strategies and ideas in these resources to connect with potential members:

• Engaging Younger Professionals — Welcoming younger professionals into Rotary is essential for us. Our digital kit will help you rethink membership and bring emerging leaders into your club.
• Strategies for Attracting New Members —Take this Learning Center course to help draw prospective members, update your club’s experience, and better highlight what it does well.
• Customizable club brochure — Design your own club brochure using the template on Rotary’s Brand Center. Choose images and wording to best represent your club.
• Discover Rotary — Show this presentation to prospective members or at your club’s public events. Add content and images specific to your club, and have prospective member brochures available.
• Finding New Club Members: A Prospective Member Exercise — Try these strategies to attract qualified members for your club.
• Impact Begins With You — Give this brochure to prospective members so they can understand what Rotary is about and what sets it apart from other organizations.
• Creating a Positive Experience for Prospective Members — Working with prospective members is a delicate task. Find tips and ideas to determine whether membership would match their needs as well as your club’s. Learn what you can do to ensure that prospects have a positive experience, regardless of whether they join.

Find ideas for planning and strengthening your club in these resources:

• Understand the current state of Rotary’s Membership: how we got here, who is joining, who is leaving — and the opportunities we all have to make membership a top priority.
  • State of Rotary’s membership as of 1 July 2021 (PPT)
  • One Page Club Membership Plan
  • Membership Satisfaction Survey
• Club Membership Committee Basics — Enroll in this learning plan to learn more about your responsibilities in developing a strategic plan to engage and attract members.
• Club Membership Committee Checklist — Follow these steps to identify prospective members, introduce them to your club and Rotary, invite them in a meaningful way, and be sure to engage them and get them involved.
• Strengthening Your Membership: Creating Your Membership Plan — Develop a long-term strategy for boosting membership.
• Be a Vibrant Club — Learn 10 best practices shared by vibrant clubs worldwide, along with regional versions featuring local success stories.
• Club flexibility — Learn about flexible membership and meeting options; view frequently asked questions, governance documents, a video, and start guides for alternative membership types, and flexible meeting formats.
• Regional membership seminar curriculum — Find session guides to lead breakout sessions at your regional membership seminar.
• District Membership Chair Terms and responsibilities — Description of role, term, and complete list of responsibilities.
• Your Membership Plan — This Learning Center course will teach you how to create a plan that includes steps your club can take to strengthen its membership.
• Leadership in Action — Develop skills such as teamwork, communication, and innovation in your club, with the session guides and ideas in this resource.
• Starting a Rotary Club — Learn what you need to do to form a club.