Public Image

When a Rotary club has a positive public image, brand, or reputation, current members are motivated to participate in service above self, prospective members are eager to join and sponsors are willing to support service. Often too little is known about Rotary in our communities and opportunities are missed. Telling the story of Rotary is a great way to engage new Rotarians and build more connections with community partners. However, sometimes it seems like an insurmountable task. This site acts as a resource for club leaders, offering support with effective communication strategies, developing a strong brand in accordance with RI guidelines, and creating a public image that engages club members and community organizations.